Se muito pouco dinheiro for gasto com propaganda, o volume de vendas não vai atingir o seu potencial e lucros serão perdidos. Se for gasto muito dinheiro, despesas desnecessárias irão reduzir lucros.
Qualidade da execução da propaganda Intensidade dos esforços de propaganda dos concorrentes O gosto do consumidor ... O investimento em propaganda INFLUENCIA A RESPOSTA ÀS VENDAS
Qual o objetivo do anúncio? Objetivos mais ambiciosos precisam de investimentos maiores... Exemplo: ampliar a participação de mercado
Uma pesquisa mostrou que o orçamento de propaganda é influenciado pelo poder político do marketing.
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Advertising budget
If too little money is spent on advertising, the sales volume will not reach its potential and profits will be lost. If you spend a lot of money, unnecessary expenditures will reduce profits.
Quality of execution of advertising intensity of the propaganda efforts of competitors The consumer taste ... Investment in advertising INFLUENCE THE ANSWER TO SALES
What is the purpose of the ad? More ambitious goals require larger investments ... Example: expand market share
A survey showed that the advertising budget is influenced by the political power of marketing.
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Advertising budget
If too little money is spent on advertising, the sales volume will not reach its potential and profits will be lost. If you spend a lot of money, unnecessary expenditures will reduce profits.
Quality of execution of advertising intensity of the propaganda efforts of competitors The consumer taste ... Investment in advertising INFLUENCE THE ANSWER TO SALES
What is the purpose of the ad? More ambitious goals require larger investments ... Example: expand market share
A survey showed that the advertising budget is influenced by the political power of marketing.
...
